All of the internet marketing experts I have read lately are talking about niche marketing, that to be successful you have to focus on a niche. The same thing really goes for face-to-face marketing too, so this all applies whether you are internet-based or not.

Niche market is defined on Wikipedia as “the subset of the market on which a specific product is focusing” and is usually used to refer to something other than the mainstream market. Niche marketing just means that you have a specific target market and offer products that meet their needs. The benefits to working in a niche market is that you have one set of needs that you need to learn about, so you can quickly become an expert at understanding those needs and satisfying them. Once you’ve done that, you are a recognized name in that area.

Since this blog is mostly about network marketing and I’m with Nikken, I’m going use Nikken as an example of how network marketers can use niche marketing. Since you are probably not with Nikken, just follow along and see how you can apply it to your business.

Nikken is a wellness company that offers a wide variety of products that cover a wide variety of needs. This gives a new distributor a lot of options to choose from when picking a niche.  I’m a massage therapist, so I’m interested in pain relief and relaxation. It just so happens that Nikken has massage tools in their magnetic line, so I decide to build my first niche there and focus on telling people who want an alternative from drugs about magnets for relief from discomfort. Now I know where to focus my marketing.

New distributors also gain in that they only have a handful of products to learn about, instead of the whole catalog. Once they are established in that niche then they can pick another niche to build. For me, that’s water filtration then sleep. I don’t put a lot of attention on learning the rest of the products.

Like I said before, this doesn’t just apply to Nikken. There are a lot of companies out there that offer a wide variety of products. Shaklee is one that I am somewhat familiar with. For teams that still do the hotel meetings, this approach gives them experts who can present different aspects of different products with real authority.

So, is this something that you can use with your business?

Wayne Woodworth
Niche Network Marketer

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