Posts Tagged twitter

How to Find Ideal MLM Prospects

Many people think it is hard to find ideal MLM prospects. In most cases, I think it is because they don’t know what an ideal MLM prospect is.

A couple days ago I had the opportunity to talk to a coach from Sharon Wilson’s Coaching from Spirit Institute. Beth, the coach, shared something with me that really made sense. You need to take some time and really think about who your ideal prospect is. Your prospect will probably be different than mine.

Take out a piece of paper and describe your ideal prospect in every detail that you can think of.

For example, here’s my ideal prospect: He or she is somewhere between 20 and 40 years old and comfortable with the internet. They are employed, or at least trained, in some form of complementary wellness care, like a massage therapist, chiropractor, or energy healer of some sort. For them, doing what they do isn’t as much about the money as it is about helping their clients have a significant shift in their health and wellness. They are also active on the internet with a blog where they share information that they find important, or have at least considered it a couple times.

Like I said, your prospect will be different from mine.

Now that you know who your prospect is you can figure out how to market your opportunity to them. Get to know that person and how they think. Where do they hang out? What kinds of websites do they visit regularly? What magazines or newspapers do they read? What kinds of articles do they read and what do they need? You get the idea. Once you know who you are trying to attract is a lot easier to customize your message to them.

If you found this helpful, share it with your friends and followers on Twitter and Facebook. I would also like to hear your thoughts in a comment.

Wayne Woodworth

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Using Twitter and Tweet Deck

I listened to a webinar last night with Eric Goldstein about how to use Twitter. I want to take a few minutes to share some of the things I learned about Twitter lists and using TweetDeck to make life with Twitter easier.

First thing is Twitter lists. I remember them adding this feature and was excited to see on my profile that I’m listed 12 times, but I had no idea what it meant or how to use lists for any real benefit.

It turns out that it has a very nice benefit when added to TweetDeck. When you start following a LOT of people it becomes impossible to actively follow everyone, and you probably don’t really want to either. You can create lists for different categories of people you follow so that you can keep a better tab on what is going on.

For example, if I want to keep up with some people that I meet on the Unified Tribe, I can create a list for that purpose. I go into Twitter (assuming that it isn’t “over capacity”) and find one of the Unified Tribe friends. I then clicked on the Lists button on the line below their picture and selected “New List”. In the new dialog box I entered a name and description for my new list, made sure that “Public” was selected, then clicked “Create list”. My new friend is automatically added to my new list. Now I can go find other Unified Tribe people I am following and add them to this list by selecting it from the Lists drop down. I’ll talk about how this makes things really convenient with TweetDeck in a moment.

I like TweetDeck and have used it for a while. It is a convenient way to keep up with tweets from the people I am following, tweets that mention me (which are always cool), and direct messages. What I didn’t know is that you can create additional columns to sort your tweets out.

I can create a new column in TweetDeck to follow only the tweets from people who are on the list I just created. If you haven’t installed TweetDeck, then you will need to do that first. It is a stand-alone application on your desktop. Once you are in TweetDeck you will see the default columns for the things I already mentioned plus an additional one for TweetDeck Recommends. At the very top of the application is a circle with a plus in it. Click it to add a new column. In the new dialog box, select “Groups/Lists” then select your new list. Back in the main application you now see a new column with the recent tweets from the people in that list and you can easily keep up with what they are doing.

Another Twitter feature that Eric Goldstein stressed was it’s search utility. You can use TweetDeck to continuously run a Twitter Search and monitor the feed. In TweetDeck click the button to add another column. This time select “Search” and type you search string in the text box. I’m involved in network marketing, so I’ll type “Network Marketing” (including the quotes because I want the phrase, not the individual words) and click “Search”. Now I have a new column that lets me see what people are saying about network marketing.

The short version is that TweetDeck makes it very easy to use Twitter’s features and stay plugged in with what you want to know.

I would appreciate it if you would share this with your friends and followers. I’d also love to hear your thoughts in a comment below.

Wayne Woodworth

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Tired of the Pre-Launch Nonsense

Have you seen all this stuff in your email and on Twitter about all of the new MLM companies in pre-launch? The Trump Network, Evolv, and YOUnique Wealth are three of them that I know a little bit about. Pre-launch means that these companies haven’t officially launched yet, so they are untried business opportunities with untried products.

This all makes me so glad that I’m with a time-tested company like Nikken that has been around for 35 years. When I started my business 3 years ago I knew that I was promoting a product with an established track record of helping people get real benefits.

Most of the new business opportunities that I have heard about in the past 6 months or so are selling new nutritional products, and they all say that they are going to revolutionize wellness. The reality is that some of them will stick and others won’t. The biggest challenge that these companies will face is that there are so many other nutrition-based network marketing companies already here, and more entering the game all the time. Nikken has an organic, wholefood-based nutritional line that I think is excellent. I don’t put a lot of effort in marketing it though because the nutrition market is so flooded with other products, and it isn’t what makes Nikken stand out anyway.

If you are looking to start a new business, you will have more success with a company with something unique, something that stands out from the crowd. Don’t get me wrong, I like nutritional supplements and I think they are absolutely critical, especially with all of the noise going on about the various flu strains running about. No matter what they say about it being new and revolutionary, a new nutritional drink is still a nutritional drink.

If you want a business that has withstood the test of time and does stand out from the crowd, take a look at Nikken. There isn’t another company like them.

Wayne Woodworth

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Prospecting on Social Networks

The social network sites like Facebook, MySpace, Twitter, and a bunch of sites that have been created on the Ning network are great places to find new prospects and leads for a home-based business.  The problem I see is that most of the prospectors are just spamming everyone they meet with their product and opportunity.

I recently joined a site and my comment space was almost immediately blasted with everyone else’s opportunity.  Barely a mention of common social niceties like “how are you today” or “welcome to the site”.

I don’t think it is entirely the fault of the spammer.  In MLM people are taught that if you encounter a person who has a pulse then they are obligated to vomit their business opportunity all over them, which is unfortunate because the end result is that most people just get chased away.

A better, and more successful way to use the social network sites is to make friends first.  Take time to find out about who they are and what they are looking for.  Not everyone you meet is going to be right for your business opportunity.  They might be a future customer or joint venture partner though, and you will only find that out by getting to know them first.

So, if you are a network marketer looking to use the social networks to build your business,  don’t mention your business opportunity in your first contact with someone.  Just welcome them, say hello, and wish them a great day.  You will have more success.

Wayne Woodworth
Find me on Facebook at http://www.facebook.com/getwealthy. Please don’t spam me.

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