Posts Tagged Recruiting

Understanding Network Marketing

People seem to have a hard time understanding network marketing.

I was poking around on Google this morning checking out different keywords for the products from my network marketing company and found a lady who was trying to liquidate her product. She said she signed up one night and the next morning realized that the business is more about recruiting than about selling and helping people.

That’s just nonsense. While recruiting is a part of network marketing, selling product is more important. Product is where the money is, so selling is your primary goal. Recruiting is about finding other interested people to help you sell product. One of the top money earners in  my company describes his business as building distribution channels to move product.

I try to get people to understand that a network marketing business is just like any other business they might start, so here is another way of understanding network marketing. Let’s say you start a new business selling something you created, the Miracle Widget, that does something absolutely amazing. You are a business of one person and you are out there talking to everyone about your product. You can only talk to so many people and change their lives with you widget when you are all by yourself, so you bring on another person to help spread the word. Now you talk reach twice as many people, selling your product to them and helping them. This feels good, so your bring on more people. Your focus is still selling your product and helping people, and now you have help.

That’s what network marketing is about. You start off as a team of one telling people about your MLM’s amazing product then bring on more interested people so that you can reach more people. You are still selling product and helping people. You are also helping the people who join your team by offering them a way to earn money too.

Some uplines will over-stress the recruiting side of network marketing, that’s true. Please remember that it is really about selling product and helping people and that recruiting is just about getting some friends to help expand your reach so that you can help more.

I hope you found this helpful. Please share your thoughts in a comment below and share this with your followers out on the social networks.

Wayne Woodworth

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Response to Network Marketing Scams

You’ve seen the business opportunity offers that say “no recruiting necessary” or “we do all the work for you”. Doesn’t that sound like a “too good to be true” kind of deal? It does to me. Any time someone tells me that I can make money without doing anything I start thinking “scam”.

I was thinking about this today and I believe I know what they might be doing, at least some of them. My guess is that they are in an MLM business that has a binary compensation plan. In a binary plan you only have two legs and you get paid based on the weaker of them. If you recruit more than two people then you place them in your downline somewhere under someone else. This discourages people from stacking everyone in one leg and ignoring the other.

What these “no recruiting necessary” businesses probably do is, as they recruit people, they will build a strong leg for you, balancing out both of their legs, so that they get paid. Another problem for you is that these contacts aren’t yours and they have no loyalty to you if something happens with the business down the road. Since you aren’t doing anything to build your weak leg, or a stronger leg, you aren’t likely to make very much money, if any at all. You could start recruiting people and build out your legs, so I don’t think it is a complete scam, but the offer is definitely misleading. The ones who do the work will always be the ones who make the money.

I will make you a similar offer, with a slight difference, if you will take a look at the company I am with. Join my team, tell other people about it, then get them in touch with me. If they join, they go in your team. There are several differences with my offer. First, the company I am with, Nikken, does not have a binary compensation plan. You have a team and you make money based on your performance and theirs. You do the first step in recruiting new people by getting them interested enough to talk to me, so they are your contacts and loyal to you, not me. You also learn how to do the business because you are an active participant, not someone sitting on the sidelines. It’s a bit of on-the-job training so that eventually you won’t have to depend on me as much and can make the same offer yourself to continue building your team.

Here are some links to help you with your due diligence.
The products: http://www.getmywellness.com – see what Nikken sells.
My view of the business: http://www.getwealthyinwellness.com.
Nikken’s view of the business: http://www.getwealthyinwellness.com/opportunity/

Check it out. You can contact me on this site or through any of the links above.

Wayne Woodworth
Ethical Network Marketing Opportunity

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