Network marketing and affiliate marketing online

Posts Tagged Prospecting

Building Your MLM Through Education

Jul 6

Posted by Wayne Woodworth in Network Marketing | 1 Comment

The best way to attract prospects to your MLM is through education.  What is it about your product or business opportunity that really stands out, and why is that important?  That is what you have to educate your prospects on.

You’ve heard before that people don’t want to buy your product.  They do want to learn everything they can about whatever issue they have and then be offered a solution.  You want to become an expert on whatever issues your customers have so that you become the go to person for answers.  You can do that by answering posts in forums and by promoting free reports or ebooks that you offer on your website.  These things all contain links back to your website and your product so that your prospects can easily find your solution once they have been properly educated.

The important thing to remember here is that you are educating your prospect with good information.  Don’t spam them.  If you fill up a forum with ads for your product you will alienate your audience and possibly get banned from the forum.  Focus on the technologies without references to specific companies.  If you keep this in mind you will be able to build up a steady stream of good leads.

Wayne Woodworth
Building a team of experts

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MLM Lies From Your Upline

Jun 8

Posted by Wayne Woodworth in Network Marketing | 1 Comment

I have been to a few network marketing events lately and I am just amazed at some of the lies, deceptions, and bad ideas that still get passed around.  I guess you can’t really blame people for them because they’ve probably been around as long as network marketing.  I thought I would mention a few of them.

The first one I fell for originally: “it isn’t selling, it’s sharing“.  The bottom line is that if you have a financial stake in the sale of the product, it is selling.  You can feel very passionate about your product and feel that you have to tell everyone about it, and I hope you do feel that passion.  If you can channel that passion into finding the right prospects and convincing them to hand over their money for your product, then you will succeed.  That last bit about handing over their money for the product makes it selling.

Another closely related one is that the product will sell itself.  I have set up a booth at several events and not once has any of my products ever sold itself to anybody.  My company’s products are different than the normal fare so a lot of time people get curious and come over to see.  Once they are in, the product just sits there.  I have to get involved to find out what the prospect might be interested in, maybe demo the product, then close the deal.  Selling involves building a relationship between two people.  Ultimately they don’t care about the product.

That last thing I want to mention is the idea of building a list of friends and family to hit up about your opportunity.  Has this ever worked for anybody?  I did this when I started and those friends don’t take my calls anymore or call me back.  If you have a friend that is looking for a business opportunity then by all means, go tell them about what you found.  In most cases though, your friends are quite content slaving at their current job and barely getting by on their small paycheck.  That might change once you’ve made it big, but probably not.  Focus on finding people who have experience with network marketing and are looking for a new opportunity.  You can also look at business people who may be looking into expanding into something else.  Stick with people who already have a business mindset.  They are your best bet.

If you are interested in learning more about the lies that sponsors feed to new recruits then check out this FREE EBOOK I found.

Wayne Woodworth
Let’s skip the lies and build a real business

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