Posts Tagged Online Marketing

Mike Klingler Understands Internet Marketing

Mike Klingler hosted an amazing webinar last month about how to create a marketing funnel for people involved in Internet Marketing. He is one of the very few people I have seen involved in Internet Marketing who understands both the importance of a marketing funnel and how to put one together to so that it actually generates income.

If you are marketing a business online, whether it is a traditional, affiliate, or MLM business, then  you really need to check out his Market Funnel Mastery course that he is teach over the next several months. He has extended his special offer of giving it away to people who join Renegade Professional for the next few days. If you are just getting started with online marketing or need some help to get it going, you will find the training in Renegade Professional very helpful.

I’ve studied Loral Langemeier’s books and courses for a while and attended some of her live seminars. One of the big points that she teaches is the need for a marketing funnel, or a sales funnel, depending on what you want to call it. Either way, the idea is to interest your prospect with a free or low-cost item to get them into the funnel. Then, through building a trusting relationship with them, you can upsell them to your more expensive products and services. Loral teaches that if you don’t have a sales funnel then you don’t really have a business. This is especially true for Internet Marketers and Mike Klingler gets it. He’s been working this model for a few years now, so this isn’t just some textbook teaching, this is his real life experience.

If you know who Diyana (Didi) Alcheva is, she says this training will shave two years off your learning curve and significantly speed up your business success. Mike Klingler himself calls this training “epic” and that it is the best, most significant training that he has ever put together, and it’s free.

Get it before it’s too late! I’m glad I did.

Wayne Woodworth

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Online Home Based Business – Are You Looking for One?

Are you looking to start an online home based business? These days it is very easy to set up a business online and start making money pretty quickly. An online home based business has many benefits over one that isn’t on the internet. The biggest is that it opens your market way beyond your local community. You can build a national or international business without having to leave your home.  WordPress makes it easy for just about anyone to create websites and the social networking sites like Facebook, LinkedIn, and Twitter make it easy to get the word out about them.

If you don’t already have a home based business to take online, I recommend that you look at getting started with a network marketing company that is supportive of online marketing. Not all companies are and most of the companies that do support it  are restrictive to some degree, so make sure you know exactly what they allow before you decide which one to go with.

The online home based business gurus all recommend that you focus on building your brand, not your company’s. I agree that you need to build your own brand. Companies come and go, especially if you decide to jump in with some of these new “pre-launch” upstarts. If a company folds then you have your brand intact and you can easily move to another company. Also, people join people, not companies. To build your team online,  people need to learn who you are, develop a trust in you, and then they will decide to join your team.

As important as it is to build your own brand, it is also important that you start generating a retail profit to support yourself right away because building your own brand will take time. Retail profits are a lot easier to generate if the company allows you to market the products online. If you can sell product online you need to be aware of any limits to where your company will ship product. Anyone in the world can find your website but can you sell to anywhere in the world?

Nikken, the company that I chose to work with, supports internet marketing enough for me to sell online. They do have limits but they can all be worked around. For example, I cannot host any pictures  or have any descriptions of the products. The picture restriction actually works to my benefit because I can link to and display their pictures without taking up any of my disk space. Selling without descriptions was a little tricky at first because how do you sell something if you can’t tell them what it is? Well, if you’ve been involved with selling very long you know that benefits are much stronger than a description of the product itself. You can see what I mean at http://www.getmywellness.com/magnets.

I have one other restriction with Nikken – I can only sell in the US and Canada. That isn’t really much of a restriction at all because all of the US and Canada is a lot of people and they mostly speak English (so I don’t have to deal with multiple languages).

Nikken is a well established company, not a recent upstart, so they will be around for a long time. Because of that I can safely build websites with my brand and websites with the Nikken brand at the same time and benefit from both long term.

Wayne Woodworth
Internet Network Marketer
Online Home Based Business Owner

Find out more about working with me.

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Building Your MLM Through Education

The best way to attract prospects to your MLM is through education.  What is it about your product or business opportunity that really stands out, and why is that important?  That is what you have to educate your prospects on.

You’ve heard before that people don’t want to buy your product.  They do want to learn everything they can about whatever issue they have and then be offered a solution.  You want to become an expert on whatever issues your customers have so that you become the go to person for answers.  You can do that by answering posts in forums and by promoting free reports or ebooks that you offer on your website.  These things all contain links back to your website and your product so that your prospects can easily find your solution once they have been properly educated.

The important thing to remember here is that you are educating your prospect with good information.  Don’t spam them.  If you fill up a forum with ads for your product you will alienate your audience and possibly get banned from the forum.  Focus on the technologies without references to specific companies.  If you keep this in mind you will be able to build up a steady stream of good leads.

Wayne Woodworth
Building a team of experts

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Prospecting on Social Networks

The social network sites like Facebook, MySpace, Twitter, and a bunch of sites that have been created on the Ning network are great places to find new prospects and leads for a home-based business.  The problem I see is that most of the prospectors are just spamming everyone they meet with their product and opportunity.

I recently joined a site and my comment space was almost immediately blasted with everyone else’s opportunity.  Barely a mention of common social niceties like “how are you today” or “welcome to the site”.

I don’t think it is entirely the fault of the spammer.  In MLM people are taught that if you encounter a person who has a pulse then they are obligated to vomit their business opportunity all over them, which is unfortunate because the end result is that most people just get chased away.

A better, and more successful way to use the social network sites is to make friends first.  Take time to find out about who they are and what they are looking for.  Not everyone you meet is going to be right for your business opportunity.  They might be a future customer or joint venture partner though, and you will only find that out by getting to know them first.

So, if you are a network marketer looking to use the social networks to build your business,  don’t mention your business opportunity in your first contact with someone.  Just welcome them, say hello, and wish them a great day.  You will have more success.

Wayne Woodworth
Find me on Facebook at http://www.facebook.com/getwealthy. Please don’t spam me.

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Getting Noticed in Internet Marketing Through Blogging

Your goal when marketing is to get noticed. In Internet Marketing you want to get noticed by the search engines to increase your chances of being noticed by more real people. One key that the search engines look for when ranking your website is your quantity of quality content and an easy way to increase the amount of content you have on your site is through blogging.

Every post you create on your blog adds another page to your site. When you tailor each of your blog posts to a specific keyword related to a particular aspect of your business you will build up a significant resource about your business that will attract a lot of visitors over a short period of time.

It is easy to get started with blogging. Google allows you to create a free blog at www.blogger.com and WordPress’s free blogs are at www.wordpress.com. With a little more effort and a place to put it you can host your own blog at your own domain. I have four blogs under my own domains hosted by HostMonster using WordPress’s free software and have been very happy.

Wayne Woodworth
Blogging on Network Marketing

www.diversifymyincome.com

www.buildyourwellness.com/blog
www.getmywellness.com/blog

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