Posts Tagged Network Marketing Company

Understanding Network Marketing

People seem to have a hard time understanding network marketing.

I was poking around on Google this morning checking out different keywords for the products from my network marketing company and found a lady who was trying to liquidate her product. She said she signed up one night and the next morning realized that the business is more about recruiting than about selling and helping people.

That’s just nonsense. While recruiting is a part of network marketing, selling product is more important. Product is where the money is, so selling is your primary goal. Recruiting is about finding other interested people to help you sell product. One of the top money earners in  my company describes his business as building distribution channels to move product.

I try to get people to understand that a network marketing business is just like any other business they might start, so here is another way of understanding network marketing. Let’s say you start a new business selling something you created, the Miracle Widget, that does something absolutely amazing. You are a business of one person and you are out there talking to everyone about your product. You can only talk to so many people and change their lives with you widget when you are all by yourself, so you bring on another person to help spread the word. Now you talk reach twice as many people, selling your product to them and helping them. This feels good, so your bring on more people. Your focus is still selling your product and helping people, and now you have help.

That’s what network marketing is about. You start off as a team of one telling people about your MLM’s amazing product then bring on more interested people so that you can reach more people. You are still selling product and helping people. You are also helping the people who join your team by offering them a way to earn money too.

Some uplines will over-stress the recruiting side of network marketing, that’s true. Please remember that it is really about selling product and helping people and that recruiting is just about getting some friends to help expand your reach so that you can help more.

I hope you found this helpful. Please share your thoughts in a comment below and share this with your followers out on the social networks.

Wayne Woodworth

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Tip for Network Marketing Entrepreneurs

I have a big tip today for network marketing entrepreneurs who are working with companies that offer wellness-related products. Don’t make medical claims.

I am a massage therapist and have been working with a wellness network marketing company for several years. While I was in massage school my instructors very strongly cautioned us against making medical claims. We cannot diagnose conditions, treat conditions, cure conditions, or prescribe something for conditions. Those activities are all reserved for doctors by law. In other words, if we are caught diagnosing, treating, curing, or prescribing then we will be shut down.

The network marketing company I am with takes it one step further. We aren’t allowed to even mention a condition by name. They reluctantly let us to use the work “pain” because it is such a common word. They prefer us to use “discomfort”. I’ve heard of one doctor who is a distributor with this company who uses the word ” owie”. In case you are wondering, the Urban Dictionary defines “owie” as “a word commonly used by small children or infants to describe a wound”. I guess that needs to be updated to “a word commonly used by small children or infants or Nikken distributor doctors to describe a wound”.

Even doctors are careful to avoid medically reserved words when not acting as a doctor.

So, be careful of making medical claims when talking to your customers and prospects about your network marketing company’s wellness products.

If you found this helpful then please leave me a comment below and share this with your followers on the social networks using the buttons below.

Wayne Woodworth

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Online Home Based Business – Are You Looking for One?

Are you looking to start an online home based business? These days it is very easy to set up a business online and start making money pretty quickly. An online home based business has many benefits over one that isn’t on the internet. The biggest is that it opens your market way beyond your local community. You can build a national or international business without having to leave your home.  WordPress makes it easy for just about anyone to create websites and the social networking sites like Facebook, LinkedIn, and Twitter make it easy to get the word out about them.

If you don’t already have a home based business to take online, I recommend that you look at getting started with a network marketing company that is supportive of online marketing. Not all companies are and most of the companies that do support it  are restrictive to some degree, so make sure you know exactly what they allow before you decide which one to go with.

The online home based business gurus all recommend that you focus on building your brand, not your company’s. I agree that you need to build your own brand. Companies come and go, especially if you decide to jump in with some of these new “pre-launch” upstarts. If a company folds then you have your brand intact and you can easily move to another company. Also, people join people, not companies. To build your team online,  people need to learn who you are, develop a trust in you, and then they will decide to join your team.

As important as it is to build your own brand, it is also important that you start generating a retail profit to support yourself right away because building your own brand will take time. Retail profits are a lot easier to generate if the company allows you to market the products online. If you can sell product online you need to be aware of any limits to where your company will ship product. Anyone in the world can find your website but can you sell to anywhere in the world?

Nikken, the company that I chose to work with, supports internet marketing enough for me to sell online. They do have limits but they can all be worked around. For example, I cannot host any pictures  or have any descriptions of the products. The picture restriction actually works to my benefit because I can link to and display their pictures without taking up any of my disk space. Selling without descriptions was a little tricky at first because how do you sell something if you can’t tell them what it is? Well, if you’ve been involved with selling very long you know that benefits are much stronger than a description of the product itself. You can see what I mean at http://www.getmywellness.com/magnets.

I have one other restriction with Nikken – I can only sell in the US and Canada. That isn’t really much of a restriction at all because all of the US and Canada is a lot of people and they mostly speak English (so I don’t have to deal with multiple languages).

Nikken is a well established company, not a recent upstart, so they will be around for a long time. Because of that I can safely build websites with my brand and websites with the Nikken brand at the same time and benefit from both long term.

Wayne Woodworth
Internet Network Marketer
Online Home Based Business Owner

Find out more about working with me.

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Glimpses of Network Marketing Truth

If you have been approached about network marketing business opportunities very much, then you have heard a lot of the so-called “lies” of network marketing.  It’s easy, it isn’t selling, the products sell themselves, and so on.

I was at an in-home meeting at my upline’s house recently to listen to the top earner in my company speak about how he got started.  I’m not a big fan of in-home meetings but I’m happy to go when there will be someone that I’d like to hear speak.  Needless to say, they were surprised to see me.

Dave has been with this network marketing company for 18 or 19 years and has been with other companies before that, so he has a lot of experience with network marketing.  He has made about 40 million dollars in that time with our company, so he’s worth listening to.  Here’s what I was able to pick out from what he said.

The first thing he did was acknowledge that we do sell product and our opportunity.  It isn’t sharing and the product doesn’t sell itself.  It’s rare that you hear traditional network marketers admit that we are salespeople.  A soft sell works better than a hard sell long term.

He sells the product by demonstrating it on people.  In out meeting last night he had a hand-full of people come to the front and used a couple of our magnetic products on them to show the benefits they offer.  He also shared stories of other times that he demonstrated the product with amazing results. As you probably already know, stories sell.  He had some really good stories about using the product on people.

The last thing that really stood out to me was that you want to pick a company that has unique products with enough of a margin so that you can make some money.  In other words you don’t want to sell products or services that your customer can pick up at a store just down the road.  With products that are  common, the margin has to be very small for them to be competitive, which means you have to sell a lot more to make money.  When you get into having to sell a lot of volume it will be very difficult to compete with an actual store.

I thought the evening was well worth my time and I was glad to get some good information.  I hope it helps you in your marketing efforts.

Wayne Woodworth
You can’t find my products at Walmart

PS.  You can find out more about network marketing lies in this free ebook.

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