Have you experienced the desperate network marketer? I’m sure you have. He’s the guy who runs up to you and just dumps his spiel on you, usually before he’s even introduced himself. On Twitter she’s the one who has the automated tweet about her opportunity that posts every 15 minutes or so. When you look at her posts, all you see is an endless list of the same message over and over. If you happen to friend one of them on Facebook then they will fill you inbox.
About the only thing you can be thankful for with these people is knowing that they will never succeed the way they are going and will eventually disappear. Or maybe they will change opportunities and vomit their new business on you. Their desperation is almost overpowering.
Fortunately not all network marketers are that way, although the desperate ones may make you think they must be. From my experience, the successful network marketers are not overbearing at all. I met two of the top earners in my company last year and you couldn’t meet nicer, more easy-going people.
The important thing to remember about network marketing is that it is a real business. The problem comes from the fact that most people in network marketing have never been trained on how to run a business. They then spend their time marketing their business opportunity to more people who also have never been trained. People are brought in with promises of getting rich quick while working from home. The stories they hear are about the people who are making $100,000 a month or became overnight successes.
One of the top earners that I mentioned a moment ago shared something with me when we met. Yes, he did start making a nice amount of money right away when he joined this company. He was able to do that because he had been in several other network marketing companies before and new a lot of people who were also experienced in network marketing. While he was success immediately with this company, he wasn’t immediately successful in network marketing. It takes time to learn how build a business and build a team of people who understand what they are doing.
Like I said, network marketing is a real business and it takes time to build one. You have to get the word out that your business exists. You have to cultivate prospects, leads, customers, and new distributors. You have to learn how to talk to people. When a new distributor joins the team, they have to be properly trained and you need to make sure that they have realistic expectations. They need to know that they probably aren’t going to become an Ultra Supreme Royal Diamond Whatever on their first day, their first month, or likely during their first year.
So, to be successful in network marketing you need to understand that you are building a business, that it will take time, and be comfortable with yourself and what you are doing. Desperation shows and will drive people away. It doesn’t present success.
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Wayne Woodworth
