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Posts Tagged mlm

Understanding Network Marketing

Jul 21

Posted by Wayne Woodworth in Network Marketing | No Comments

People seem to have a hard time understanding network marketing.

I was poking around on Google this morning checking out different keywords for the products from my network marketing company and found a lady who was trying to liquidate her product. She said she signed up one night and the next morning realized that the business is more about recruiting than about selling and helping people.

That’s just nonsense. While recruiting is a part of network marketing, selling product is more important. Product is where the money is, so selling is your primary goal. Recruiting is about finding other interested people to help you sell product. One of the top money earners in  my company describes his business as building distribution channels to move product.

I try to get people to understand that a network marketing business is just like any other business they might start, so here is another way of understanding network marketing. Let’s say you start a new business selling something you created, the Miracle Widget, that does something absolutely amazing. You are a business of one person and you are out there talking to everyone about your product. You can only talk to so many people and change their lives with you widget when you are all by yourself, so you bring on another person to help spread the word. Now you talk reach twice as many people, selling your product to them and helping them. This feels good, so your bring on more people. Your focus is still selling your product and helping people, and now you have help.

That’s what network marketing is about. You start off as a team of one telling people about your MLM’s amazing product then bring on more interested people so that you can reach more people. You are still selling product and helping people. You are also helping the people who join your team by offering them a way to earn money too.

Some uplines will over-stress the recruiting side of network marketing, that’s true. Please remember that it is really about selling product and helping people and that recruiting is just about getting some friends to help expand your reach so that you can help more.

I hope you found this helpful. Please share your thoughts in a comment below and share this with your followers out on the social networks.

Wayne Woodworth

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Can’t Become Wealthy in MLM

Apr 19

Posted by Wayne Woodworth in Network Marketing | No Comments

One of my current prospects sent me a link today to this story about two people who quit Nikken. They feel that it is a myth that people can become financially independent as a Nikken distributor, and it’s Nikken’s fault. I want to address some of their key points.

First, it is very possible to become financially independent with Nikken. I have met a few and know of many more. My local Royal Diamond upline, Jack and Sheri Clarke, then way up at the top of Nikken income earners: Dave Johnson and Reid Nelson. I missed an opportunity to meet Dennis Estes when he was in town last year. The cool thing about these people is that they are just regular people. You would never know that they are wealthy.

They came to 3 conclusions as to why Nikken’s marketing plan doomed them to failure:

  • Nikken does not concern itself with sales but is predominantly interested in the recruitment of people
  • The customers are primarily the Distributors themselves
  • The Nikken products are not officially approved and also expensive. This combination means that the products are very difficult so sell to ordinary consumers.

It is true that Nikken, and all other network marketing companies, are more concerned with recruiting people than with sales. They aren’t in the business of selling their product. That’s what the distributors are in business for. McDonald’s doesn’t sell hamburgers either. They recruit businesspeople who open franchises to sell hamburgers.

It is probably also true that the distributors make up the largest percentage of customers, which is unfortunate. But that isn’t Nikken’s fault. It is the distributor’s job to find customers and sell the product. That’s what a distributor is. Another interesting point here. The same prospect told me that she was talking to other Nikken distributors today about internet marketing. They told her it wasn’t possible to sell Nikken’s products online because they have to be demonstrated first. I haven’t done a product demonstration in years and I am finding more and more customers online all the time.

As for the third conclusion, I think I just partially answered that one. I am selling these products online to regular people every day. $60 for a pair of magnetic insoles that last 10 years looks very inexpensive compared to the $60 shoes that people buy and wear out within 3 years. A $1500 magnetic mattress pad to resolve sleep problems doesn’t sound like much compared to what people are spending on hi-def flat-screen TVs. I’m not sure what they mean by “officially approved” other than by something like the FDA. Vioxx was approved by the FDA. Do I really need to say anything more?

The rest of their gripes apply to all MLM companies, not just Nikken. The problem really comes down to the sponsoring distributors. They are targeting regular people who don’t know what it means to run a business, and then don’t teach them once they are in. If they did, it might be harder to recruit new people but they would get better results from the ones who did join. As a distributor with a network marketing company you are a self-employed business owner. You are also your number one salesperson and your job is two sell two categories of product. One is the actual product or service that the company offers, and the other is the business opportunity. Old-school uplines recruit new people through hype and then teach the new people how to recruit others through hype. Once the hype wears off, chances are that the new distributor will disappear. That’s why most people fail in network marketing and there is such a high turnover.

So, if you are interested in “joining the club”, getting excited, and hyping up rookies, then please find another sponsor. On the other hand, if you are interested in owning your own business, building a team of responsible business owners who want to run a real business selling remarkable products, then I would like to talk to you.

Wayne Woodworth
Self-employed independent Nikken wellness consultant

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Why Are Some MLM Companies Better than Others?

Nov 14

Posted by Wayne Woodworth in Network Marketing | 1 Comment

There are tons of new network marketing, or MLM, companies popping up all the time. There are so many new pre-launch opportunities that you can’t possibly keep up with them all. In a few years though, a lot of them will have closed down. It’s just a simple fact that most new businesses fail within the first 5 years or so. Only a few manage to stand up to the test of time and prosper. Why?

For some, the company will just nail the product. It will be the right thing and the timing will be perfect for it. Other companies will have a strong management team that does things right to keep the company going long enough for it to get properly established. The compensation plan will also be important. The people who join a company as distributors have to know that they are taken care of.

I’m with Nikken, a wellness research company originally from Japan that has been in business for more than 30 years. I recently had the opportunity to talk to one of the top earners with Nikken, Reid Nelson. He shared some interesting things about Nikken and the MLM industry in general. For most companies there is a lot of turn-over. People will be with one company for a few years then jump to the next big opportunity then the next. At Nikken people generally stay. Better than 80% of the people who have reached leadership levels in Nikken stay with the company. Reid Nelson has been with Nikken for 19 years. More locally, I’m only 2 steps down from people who have been with Nikken for more than 15 years. Nikken has only been in the United States for 20 years, so they must be doing something right for people to stay this long.

One of the reasons for Nikken’s success that Reid Nelson shared with me was that they attract people who genuinely want to help other people. It isn’t just about chasing the dollars for us. The products, especially the magnetic products, help people live better lives.

Another reason is that it is possible to make a lot of money and save a lot of money with Nikken. If you show commitment to building a Nikken business they will help you cover your two biggest expenses as well as pay you what you earn. Once you reach the Gold rank Nikken will pay for a car (you own the car and they send you a check toward your car payment, so you don’t lose it if you decide to leave. It’s your car). At Platinum, Nikken will begin sending you a check toward your house payment.

Finally, Nikken listens to the distributors. I often hear my upline talk about improvements that they were able to have a hand in because the company listens. You don’t often get that with a lot of companies.

So, if you are tired of jumping from one company to another and are ready to find a place to call home, ask me about Nikken.

Wayne Woodworth
Nikken Wellness Consultant

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Tired of the Pre-Launch Nonsense

Sep 1

Posted by Wayne Woodworth in Network Marketing | No Comments

Have you seen all this stuff in your email and on Twitter about all of the new MLM companies in pre-launch? The Trump Network, Evolv, and YOUnique Wealth are three of them that I know a little bit about. Pre-launch means that these companies haven’t officially launched yet, so they are untried business opportunities with untried products.

This all makes me so glad that I’m with a time-tested company like Nikken that has been around for 35 years. When I started my business 3 years ago I knew that I was promoting a product with an established track record of helping people get real benefits.

Most of the new business opportunities that I have heard about in the past 6 months or so are selling new nutritional products, and they all say that they are going to revolutionize wellness. The reality is that some of them will stick and others won’t. The biggest challenge that these companies will face is that there are so many other nutrition-based network marketing companies already here, and more entering the game all the time. Nikken has an organic, wholefood-based nutritional line that I think is excellent. I don’t put a lot of effort in marketing it though because the nutrition market is so flooded with other products, and it isn’t what makes Nikken stand out anyway.

If you are looking to start a new business, you will have more success with a company with something unique, something that stands out from the crowd. Don’t get me wrong, I like nutritional supplements and I think they are absolutely critical, especially with all of the noise going on about the various flu strains running about. No matter what they say about it being new and revolutionary, a new nutritional drink is still a nutritional drink.

If you want a business that has withstood the test of time and does stand out from the crowd, take a look at Nikken. There isn’t another company like them.

Wayne Woodworth

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Building Your MLM Through Education

Jul 6

Posted by Wayne Woodworth in Network Marketing | 1 Comment

The best way to attract prospects to your MLM is through education.  What is it about your product or business opportunity that really stands out, and why is that important?  That is what you have to educate your prospects on.

You’ve heard before that people don’t want to buy your product.  They do want to learn everything they can about whatever issue they have and then be offered a solution.  You want to become an expert on whatever issues your customers have so that you become the go to person for answers.  You can do that by answering posts in forums and by promoting free reports or ebooks that you offer on your website.  These things all contain links back to your website and your product so that your prospects can easily find your solution once they have been properly educated.

The important thing to remember here is that you are educating your prospect with good information.  Don’t spam them.  If you fill up a forum with ads for your product you will alienate your audience and possibly get banned from the forum.  Focus on the technologies without references to specific companies.  If you keep this in mind you will be able to build up a steady stream of good leads.

Wayne Woodworth
Building a team of experts

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MLM Lies From Your Upline

Jun 8

Posted by Wayne Woodworth in Network Marketing | 1 Comment

I have been to a few network marketing events lately and I am just amazed at some of the lies, deceptions, and bad ideas that still get passed around.  I guess you can’t really blame people for them because they’ve probably been around as long as network marketing.  I thought I would mention a few of them.

The first one I fell for originally: “it isn’t selling, it’s sharing“.  The bottom line is that if you have a financial stake in the sale of the product, it is selling.  You can feel very passionate about your product and feel that you have to tell everyone about it, and I hope you do feel that passion.  If you can channel that passion into finding the right prospects and convincing them to hand over their money for your product, then you will succeed.  That last bit about handing over their money for the product makes it selling.

Another closely related one is that the product will sell itself.  I have set up a booth at several events and not once has any of my products ever sold itself to anybody.  My company’s products are different than the normal fare so a lot of time people get curious and come over to see.  Once they are in, the product just sits there.  I have to get involved to find out what the prospect might be interested in, maybe demo the product, then close the deal.  Selling involves building a relationship between two people.  Ultimately they don’t care about the product.

That last thing I want to mention is the idea of building a list of friends and family to hit up about your opportunity.  Has this ever worked for anybody?  I did this when I started and those friends don’t take my calls anymore or call me back.  If you have a friend that is looking for a business opportunity then by all means, go tell them about what you found.  In most cases though, your friends are quite content slaving at their current job and barely getting by on their small paycheck.  That might change once you’ve made it big, but probably not.  Focus on finding people who have experience with network marketing and are looking for a new opportunity.  You can also look at business people who may be looking into expanding into something else.  Stick with people who already have a business mindset.  They are your best bet.

If you are interested in learning more about the lies that sponsors feed to new recruits then check out this FREE EBOOK I found.

Wayne Woodworth
Let’s skip the lies and build a real business

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An MLM Company Worth its Value in Gold

May 21

Posted by Wayne Woodworth in Network Marketing | No Comments

How much do you buy in gold every month?

Are you someone who knows the value of diversifying your assets?  If so, then you probably understand the value in having some of your money in gold.

You probably also know that being self-employed in an MLM is a great way to improve your own economy.

Wouldn’t it by cool to be able to join these two?  Well, YOUnique Wealth has.  Formerly known as Joseph Wealth System, YOUnique Wealth is a network marketing company, or MLM, that sells gold.  Most network marketing companies require you to be on an autoship program, but with YOUnique, your autoship is actually an investment in gold to increase your wealth.

Now is a great time to get started with this company.  On June 17th they will have a “Big Day” where the principles of the company along with Gerry Robert and Bob Proctor will be on the phone to help you build your team.  Starting at 12 Noon EDT, they will be on the phone every 2 hours until 12 Noon on the 18th.  All you have to do is get your prospects on the phone and let these guys do the work for you.

Ready to find out more?

Wayne Woodworth
Internet Networker

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