If you have been approached about network marketing business opportunities very much, then you have heard a lot of the so-called “lies” of network marketing. It’s easy, it isn’t selling, the products sell themselves, and so on.
I was at an in-home meeting at my upline’s house recently to listen to the top earner in my company speak about how he got started. I’m not a big fan of in-home meetings but I’m happy to go when there will be someone that I’d like to hear speak. Needless to say, they were surprised to see me.
Dave has been with this network marketing company for 18 or 19 years and has been with other companies before that, so he has a lot of experience with network marketing. He has made about 40 million dollars in that time with our company, so he’s worth listening to. Here’s what I was able to pick out from what he said.
The first thing he did was acknowledge that we do sell product and our opportunity. It isn’t sharing and the product doesn’t sell itself. It’s rare that you hear traditional network marketers admit that we are salespeople. A soft sell works better than a hard sell long term.
He sells the product by demonstrating it on people. In out meeting last night he had a hand-full of people come to the front and used a couple of our magnetic products on them to show the benefits they offer. He also shared stories of other times that he demonstrated the product with amazing results. As you probably already know, stories sell. He had some really good stories about using the product on people.
The last thing that really stood out to me was that you want to pick a company that has unique products with enough of a margin so that you can make some money. In other words you don’t want to sell products or services that your customer can pick up at a store just down the road. With products that are common, the margin has to be very small for them to be competitive, which means you have to sell a lot more to make money. When you get into having to sell a lot of volume it will be very difficult to compete with an actual store.
I thought the evening was well worth my time and I was glad to get some good information. I hope it helps you in your marketing efforts.
Wayne Woodworth
You can’t find my products at Walmart
PS. You can find out more about network marketing lies in this free ebook.
