Posts Tagged Massage Therapist

Network Marketing Intent

What is your intent in building your network marketing business?

Is it to make a lot of money? To be able to spend more time at home with your family? We’ve all heard the reasons that people build their own home-based business.

I like to think about intent. I’m also a massage therapist and very interested in energy healing. When you do that kind of work it is all about your intent. It guides your every movement when you are working with a client in that environment.

Intent is just as important when you are sharing your network marketing business opportunity with a prospect. What is your intent? Is it to get them to sign up so that you can make more money? Or is it because you know your prospect is in a difficult spot and you want to offer a way out?

I offer my opportunity because I want people to know that they have options. Yes, I do need to make money to support my family but I have other options if that was my only goal. I believe that it is wrong for people to be stuck in a job they hate or have to desperately search for a new job if they lose their job.

The main reason that I started my business was because I wanted to be home with my family. I have two small kids I want to be around as they grow up. My daughter started kindergarten last year and I was able to drive her to and from school every day. That meant a lot to both of us. That probably isn’t the reason my prospect would want to start a business. So, when we share our network marketing opportunity with other people we need to know where they are and where they want to be and only offer the opportunity if it serves as a possible solution. Otherwise we are just wasting time, both their time and our own.

Wayne

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Tip for Network Marketing Entrepreneurs

I have a big tip today for network marketing entrepreneurs who are working with companies that offer wellness-related products. Don’t make medical claims.

I am a massage therapist and have been working with a wellness network marketing company for several years. While I was in massage school my instructors very strongly cautioned us against making medical claims. We cannot diagnose conditions, treat conditions, cure conditions, or prescribe something for conditions. Those activities are all reserved for doctors by law. In other words, if we are caught diagnosing, treating, curing, or prescribing then we will be shut down.

The network marketing company I am with takes it one step further. We aren’t allowed to even mention a condition by name. They reluctantly let us to use the work “pain” because it is such a common word. They prefer us to use “discomfort”. I’ve heard of one doctor who is a distributor with this company who uses the word ” owie”. In case you are wondering, the Urban Dictionary defines “owie” as “a word commonly used by small children or infants to describe a wound”. I guess that needs to be updated to “a word commonly used by small children or infants or Nikken distributor doctors to describe a wound”.

Even doctors are careful to avoid medically reserved words when not acting as a doctor.

So, be careful of making medical claims when talking to your customers and prospects about your network marketing company’s wellness products.

If you found this helpful then please leave me a comment below and share this with your followers on the social networks using the buttons below.

Wayne Woodworth

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How to Find Ideal MLM Prospects

Many people think it is hard to find ideal MLM prospects. In most cases, I think it is because they don’t know what an ideal MLM prospect is.

A couple days ago I had the opportunity to talk to a coach from Sharon Wilson’s Coaching from Spirit Institute. Beth, the coach, shared something with me that really made sense. You need to take some time and really think about who your ideal prospect is. Your prospect will probably be different than mine.

Take out a piece of paper and describe your ideal prospect in every detail that you can think of.

For example, here’s my ideal prospect: He or she is somewhere between 20 and 40 years old and comfortable with the internet. They are employed, or at least trained, in some form of complementary wellness care, like a massage therapist, chiropractor, or energy healer of some sort. For them, doing what they do isn’t as much about the money as it is about helping their clients have a significant shift in their health and wellness. They are also active on the internet with a blog where they share information that they find important, or have at least considered it a couple times.

Like I said, your prospect will be different from mine.

Now that you know who your prospect is you can figure out how to market your opportunity to them. Get to know that person and how they think. Where do they hang out? What kinds of websites do they visit regularly? What magazines or newspapers do they read? What kinds of articles do they read and what do they need? You get the idea. Once you know who you are trying to attract is a lot easier to customize your message to them.

If you found this helpful, share it with your friends and followers on Twitter and Facebook. I would also like to hear your thoughts in a comment.

Wayne Woodworth

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Nikken, Why I Got Started

There are literally a ton of network marketing companies out there, at least one that is perfect for anyone who wants to get involved in building their own business. So, why did I choose Nikken?

When I was introduced to Nikken I wasn’t looking for a network marketing business. I didn’t really know what network marketing was although I had of course heard Tupperware, Amway, Avon, and a few others. I had just finished massage school, which I started because I was in an IT job that I absolutely could not stand. Before I finished massage school I quit that job and started a new one that was a lot better, which is good because it takes a while to start up a business.

My wife and I were going to start a massage business because we wanted to do something that really helped people. I also wanted control of my own life. I wanted to set my own hours and work when I wanted to because I had two small kids that I wanted to help raise.

Anyway, I had just finished massage school and read in a book that people should sleep on a magnetic mattress pad. I asked a massage therapist, Greg, that my wife worked with ( he specialized in energy healing ) what he knew about magnets.  He responded by inviting us to a meeting at someone else’s house that weekend. Having no idea what we were in for, we went. It was a Wellness Home Preview, which is what Nikken people call their in-home opportunity meetings.

Nikken is all about magnets, sleep, water filtration, air filtration, nutritional supplements, and the like. It immediately made sense to have a product line that complemented the service we were going to offer our clients. Also, it turns out that massage is very time and labor intensive. To make a reasonable income I still wasn’t going to have the time freedom that I wanted. I saw that network marketing could offer what I wanted if I could figure out how to make it work for me.

After that meeting we borrowed a magnetic mattress pad and a magnetic necklace and used them for a week. Neither my wife nor I had any big sleep problems but we thought we should try it out and see what happened. I found the pad very firm but I fell asleep immediately and had the best night’s sleep I’d had in a long time. I liked it.

We returned the mattress pad and necklace, then joined the ranks of Nikken distributors. For the first two years we were effectively wholesale customers as we used the product but didn’t do much with the business. I guess that made us typical network marketers. Then we were ready to do the business.

We have decided to stick with Nikken for a number of reasons. Most important to me is to have the time to spend with my family and the freedom to move that time anywhere in the day when something comes up for us to do together. Any network marketing business will provide that freedom, especially when you learn to do it online.

If you remember, we wanted to start a massage business because we wanted to help people. There are many MLM companies in the wellness field, but most of them only offer some form of nutritional supplement or energy drink. We have learned through our on-going studying that wellness is a whole lot more than the amount of nutrition that enters the mouth. All of the systems in the body have to work properly. In addition to good nutrition it requires hydration, pH balance, relaxation, muscle movement, good sleep, and the ability to effectively handle invaders. Nikken talks about the Wellness Home because our environment is a big influence on our wellness. What it really comes down to is the environment that each individual cell lives in that determines our overall wellness. Unlike most of the other companies I’ve seen, Nikken understands that and has products that address most of those areas.

So, there you have it. I’m in network marketing because it allows me the time to be with my family. I’m with Nikken because they understand wellness and provide the technologies to address much more than just one aspect of it. It allows me to take good care of myself and my family, and I can help other people.

Wayne Woodworth
Wellness Network Marketing

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Niche Marketing

All of the internet marketing experts I have read lately are talking about niche marketing, that to be successful you have to focus on a niche. The same thing really goes for face-to-face marketing too, so this all applies whether you are internet-based or not.

Niche market is defined on Wikipedia as “the subset of the market on which a specific product is focusing” and is usually used to refer to something other than the mainstream market. Niche marketing just means that you have a specific target market and offer products that meet their needs. The benefits to working in a niche market is that you have one set of needs that you need to learn about, so you can quickly become an expert at understanding those needs and satisfying them. Once you’ve done that, you are a recognized name in that area.

Since this blog is mostly about network marketing and I’m with Nikken, I’m going use Nikken as an example of how network marketers can use niche marketing. Since you are probably not with Nikken, just follow along and see how you can apply it to your business.

Nikken is a wellness company that offers a wide variety of products that cover a wide variety of needs. This gives a new distributor a lot of options to choose from when picking a niche.  I’m a massage therapist, so I’m interested in pain relief and relaxation. It just so happens that Nikken has massage tools in their magnetic line, so I decide to build my first niche there and focus on telling people who want an alternative from drugs about magnets for relief from discomfort. Now I know where to focus my marketing.

New distributors also gain in that they only have a handful of products to learn about, instead of the whole catalog. Once they are established in that niche then they can pick another niche to build. For me, that’s water filtration then sleep. I don’t put a lot of attention on learning the rest of the products.

Like I said before, this doesn’t just apply to Nikken. There are a lot of companies out there that offer a wide variety of products. Shaklee is one that I am somewhat familiar with. For teams that still do the hotel meetings, this approach gives them experts who can present different aspects of different products with real authority.

So, is this something that you can use with your business?

Wayne Woodworth
Niche Network Marketer

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Facing Our Terror Barrier

Bob Proctor says that if he gets an opportunity that doesn’t create some amount of fear then he doesn’t do it. Loral Langemeier says that it should make you want to throw up. The good opportunities should stretch you, take you out of your comfort zone. Stepping out of your comfort zone, facing your Terror Barrier as Bob Proctor puts it, causes you to grow, and if you aren’t growing then you’re dying. That’s how the wealthy do it.

My wife and I are rapidly approaching a choice point in our lives. Do we go forward with our business and all of the related big plans and dreams, or do we fall back, keep the job, and shrink our life back down to what the job will support?

Going back means staying with the job, taking my daughter out of the new school that she loves, and giving up the vision for time and money freedom because a job can’t support them. The difficulty with doing that is that we already have a taste what life can be like.

Going forward means facing a lot of fear. It requires leaving the presumed security of a job, and all of its associated benefits, to open up time to grow our business. My wife also brought up our parents. What do we tell them, because they definitely won’t support the idea of quitting a good job for something they see as very risky. But their dependence on a job is why they are still working and wondering if they will be able to afford retirement. A job doesn’t guarantee any security anymore, either that you will be able to keep the job, keep benefits, or be able to afford retirement. A job can be risky now.

Going forward is a big change. We are completely responsible for our results. It’s not like being in a job where we can coast along this week knowing that the paycheck will be there no matter what.

There are two ways to respond to the fear. We can let it win and we turn back, or we can use it to drive us forward.

I can tell you what we’re going to do. We’re going for it. It’s more exciting to go forward, and life is supposed to be exciting. We get to look at things differently. When we want something, there are two questions to answer. How do we write this off as a business expense (anyone want to take a trip pre-tax)? What do we have to do to make the money to pay for it. Change “can we afford it” into “how do we afford it”.

What are we doing? We are building network marketing businesses with Nikken, a wellness technology company, and Send Out Cards, an online greeting card company. We also supplement our income through affiliate programs with several of our mentors, such as Loral Langemeier, Bob Proctor, and Bob Doyle. We are also both massage therapists and can fall back on that if we need or want to. I think we are in great shape to succeed.

What about you? Do you have any dreams and desires that can’t be supported by what you are currently doing? Have you ever wondered “what if”? Join us on this exciting journey.

Wayne Woodworth
Entrepreneur

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