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Posts Tagged Magnets

Nikken, Why I Got Started

May 24

Posted by Wayne Woodworth in Network Marketing | No Comments

There are literally a ton of network marketing companies out there, at least one that is perfect for anyone who wants to get involved in building their own business. So, why did I choose Nikken?

When I was introduced to Nikken I wasn’t looking for a network marketing business. I didn’t really know what network marketing was although I had of course heard Tupperware, Amway, Avon, and a few others. I had just finished massage school, which I started because I was in an IT job that I absolutely could not stand. Before I finished massage school I quit that job and started a new one that was a lot better, which is good because it takes a while to start up a business.

My wife and I were going to start a massage business because we wanted to do something that really helped people. I also wanted control of my own life. I wanted to set my own hours and work when I wanted to because I had two small kids that I wanted to help raise.

Anyway, I had just finished massage school and read in a book that people should sleep on a magnetic mattress pad. I asked a massage therapist, Greg, that my wife worked with ( he specialized in energy healing ) what he knew about magnets.  He responded by inviting us to a meeting at someone else’s house that weekend. Having no idea what we were in for, we went. It was a Wellness Home Preview, which is what Nikken people call their in-home opportunity meetings.

Nikken is all about magnets, sleep, water filtration, air filtration, nutritional supplements, and the like. It immediately made sense to have a product line that complemented the service we were going to offer our clients. Also, it turns out that massage is very time and labor intensive. To make a reasonable income I still wasn’t going to have the time freedom that I wanted. I saw that network marketing could offer what I wanted if I could figure out how to make it work for me.

After that meeting we borrowed a magnetic mattress pad and a magnetic necklace and used them for a week. Neither my wife nor I had any big sleep problems but we thought we should try it out and see what happened. I found the pad very firm but I fell asleep immediately and had the best night’s sleep I’d had in a long time. I liked it.

We returned the mattress pad and necklace, then joined the ranks of Nikken distributors. For the first two years we were effectively wholesale customers as we used the product but didn’t do much with the business. I guess that made us typical network marketers. Then we were ready to do the business.

We have decided to stick with Nikken for a number of reasons. Most important to me is to have the time to spend with my family and the freedom to move that time anywhere in the day when something comes up for us to do together. Any network marketing business will provide that freedom, especially when you learn to do it online.

If you remember, we wanted to start a massage business because we wanted to help people. There are many MLM companies in the wellness field, but most of them only offer some form of nutritional supplement or energy drink. We have learned through our on-going studying that wellness is a whole lot more than the amount of nutrition that enters the mouth. All of the systems in the body have to work properly. In addition to good nutrition it requires hydration, pH balance, relaxation, muscle movement, good sleep, and the ability to effectively handle invaders. Nikken talks about the Wellness Home because our environment is a big influence on our wellness. What it really comes down to is the environment that each individual cell lives in that determines our overall wellness. Unlike most of the other companies I’ve seen, Nikken understands that and has products that address most of those areas.

So, there you have it. I’m in network marketing because it allows me the time to be with my family. I’m with Nikken because they understand wellness and provide the technologies to address much more than just one aspect of it. It allows me to take good care of myself and my family, and I can help other people.

Wayne Woodworth
Wellness Network Marketing

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Nutritional Supplement Regulation

Apr 6

Posted by Wayne Woodworth in Network Marketing, Uncategorized | No Comments

The US Senate has been presented with a bill, Senate Bill 3002, that proposes to have the FDA regulate dietary supplements. I can’t believe that it will be as bad as what this writer says, but it will affect all nutritional supplement companies to some degree if it is passed. Personally, I hope it disappears into the sunset and is never heard from again because I like my supplements.

Fortunately, it won’t affect my network marketing business though. The company I am with, Nikken, does sell nutritional supplements, but they aren’t the primary focus. Actually, I personally sell very little of the supplements. Instead, I focus on what makes my company unique, magnets. There are so many companies out there selling some form of dietary supplement that the market is becoming saturated. There aren’t many other companies in the “magnets for wellness” market though, so I am in good shape with Nikken regardless of what happens.

Wayne Woodworth
Magnets: Attraction marketing at a whole new level

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Niche Marketing

Mar 28

Posted by Wayne Woodworth in Network Marketing | No Comments

All of the internet marketing experts I have read lately are talking about niche marketing, that to be successful you have to focus on a niche. The same thing really goes for face-to-face marketing too, so this all applies whether you are internet-based or not.

Niche market is defined on Wikipedia as “the subset of the market on which a specific product is focusing” and is usually used to refer to something other than the mainstream market. Niche marketing just means that you have a specific target market and offer products that meet their needs. The benefits to working in a niche market is that you have one set of needs that you need to learn about, so you can quickly become an expert at understanding those needs and satisfying them. Once you’ve done that, you are a recognized name in that area.

Since this blog is mostly about network marketing and I’m with Nikken, I’m going use Nikken as an example of how network marketers can use niche marketing. Since you are probably not with Nikken, just follow along and see how you can apply it to your business.

Nikken is a wellness company that offers a wide variety of products that cover a wide variety of needs. This gives a new distributor a lot of options to choose from when picking a niche.  I’m a massage therapist, so I’m interested in pain relief and relaxation. It just so happens that Nikken has massage tools in their magnetic line, so I decide to build my first niche there and focus on telling people who want an alternative from drugs about magnets for relief from discomfort. Now I know where to focus my marketing.

New distributors also gain in that they only have a handful of products to learn about, instead of the whole catalog. Once they are established in that niche then they can pick another niche to build. For me, that’s water filtration then sleep. I don’t put a lot of attention on learning the rest of the products.

Like I said before, this doesn’t just apply to Nikken. There are a lot of companies out there that offer a wide variety of products. Shaklee is one that I am somewhat familiar with. For teams that still do the hotel meetings, this approach gives them experts who can present different aspects of different products with real authority.

So, is this something that you can use with your business?

Wayne Woodworth
Niche Network Marketer

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