Posts Tagged home-based business

Online Home Based Business – Are You Looking for One?

Are you looking to start an online home based business? These days it is very easy to set up a business online and start making money pretty quickly. An online home based business has many benefits over one that isn’t on the internet. The biggest is that it opens your market way beyond your local community. You can build a national or international business without having to leave your home.  WordPress makes it easy for just about anyone to create websites and the social networking sites like Facebook, LinkedIn, and Twitter make it easy to get the word out about them.

If you don’t already have a home based business to take online, I recommend that you look at getting started with a network marketing company that is supportive of online marketing. Not all companies are and most of the companies that do support it  are restrictive to some degree, so make sure you know exactly what they allow before you decide which one to go with.

The online home based business gurus all recommend that you focus on building your brand, not your company’s. I agree that you need to build your own brand. Companies come and go, especially if you decide to jump in with some of these new “pre-launch” upstarts. If a company folds then you have your brand intact and you can easily move to another company. Also, people join people, not companies. To build your team online,  people need to learn who you are, develop a trust in you, and then they will decide to join your team.

As important as it is to build your own brand, it is also important that you start generating a retail profit to support yourself right away because building your own brand will take time. Retail profits are a lot easier to generate if the company allows you to market the products online. If you can sell product online you need to be aware of any limits to where your company will ship product. Anyone in the world can find your website but can you sell to anywhere in the world?

Nikken, the company that I chose to work with, supports internet marketing enough for me to sell online. They do have limits but they can all be worked around. For example, I cannot host any pictures  or have any descriptions of the products. The picture restriction actually works to my benefit because I can link to and display their pictures without taking up any of my disk space. Selling without descriptions was a little tricky at first because how do you sell something if you can’t tell them what it is? Well, if you’ve been involved with selling very long you know that benefits are much stronger than a description of the product itself. You can see what I mean at http://www.getmywellness.com/magnets.

I have one other restriction with Nikken – I can only sell in the US and Canada. That isn’t really much of a restriction at all because all of the US and Canada is a lot of people and they mostly speak English (so I don’t have to deal with multiple languages).

Nikken is a well established company, not a recent upstart, so they will be around for a long time. Because of that I can safely build websites with my brand and websites with the Nikken brand at the same time and benefit from both long term.

Wayne Woodworth
Internet Network Marketer
Online Home Based Business Owner

Find out more about working with me.

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Is There a Best Home Based Business?

Is there such a thing as a best home based business? Of course not! There probably is a best home based business for you though, and it isn’t necessarily the same one as for me or the next person. If the best company for me is also the best one for you, it will probably be for a different reason.

So how to do you figure out the best home based business for you?

Start with your passions. What do you enjoy? If you enjoy sending cards then a card company may be better for you than a wellness company. If you like collecting coins and gold, there are gold coin companies. If you have a passion for wellness, there are more network marketing wellness companies than you could possibly imagine: nutrition supplements, energy drinks, food products, energy-based products. So, decide what your passions are and do a search for companies in that market.

Once you have a list of companies, you need to look at other criteria to narrow your choices. One thing I’ve noticed lately is that there are a lot of brand new companies, so one way to weed out the ones that aren’t right is to decide if you can handle the risks of a brand new company or if you prefer the relative security of an established one. For me, I went with a company that has been around for 35 years.

An obvious thing to look at is the compensation plan. Is it set up in a way that you can make money. If you are going to be slower in building a team then you want a company that will let you make money from retail profits. When looking at selling product, do you have to focus on selling autoship programs or can you make one-time sales to customers. If you know that you can quickly build a team then you might look for a compensation plan that rewards that. Another aspect of the compensation plan is how often you get paid. Some are monthly, weekly, or even daily for different activities. The company I chose pays monthly and offers good retail profits for one-time sales. Great for someone who builds a team slowly.

What kind of support are you going to get either from your upline or from the company? The high ranking people in some companies have nothing to do with new people where other companies they offer any help you need.  If you are someone who would like the support of an upline then make sure that you will have that available when you join. The team that I am with in my company offers all of the support and training that a person could want.

A little about what makes Nikken the best home based business for me.

I am a massage therapist and wellness is a passion of mine, so I chose to go with a wellness company. As I said earlier, there are a lot of wellness companies out there, but most of them seem to focus on one area, like supplements, energy drinks, or whatever. I wanted something with a more general approach to wellness so that I can have a wider customer pool. While the company I chose, Nikken, does offer nutritional supplements, supplements aren’t the only product or even the primary product. Nikken offers products that help with sleep, nutrition, air and water filtration, and offer aid to help relaxation and relieve discomfort. There’s something there for everyone.

As I already said, Nikken has been around a long time. They are celebrating 35 years in 2010 and celebrated 20 years in the US last year. They are very well established with no debt and plenty of operating capital. In other words, a very healthy company.

The compensation plan offers an excellent retail profit as well as additional commission based on rank. You increase in rank at first by selling product then later by bringing more people onto your team. This lets you make money and increase in rank immediately while slowly building your team, which makes this a great option for someone new to network marketing. Nikken pays out every month on the 15th.

Finally, what kind of support does Nikken offer? A lot actually. They have a personal growth seminar and a business training seminar that everyone is required to attend before they reach Silver, so it isn’t an immediate requirement. They also offer monthly corporate calls, quarterly events, and an annual convention to keep everyone up to date with what is going on. The team that I am on goes all the way up to 2 of the highest paid consultants in Nikken and I have had the opportunity to meet them and had an hour of one-on-one time with one of them (not bad considering that we live in opposite corners of the country). My local Royal Diamond has weekly meetings at their home open to anyone, in their downline or not. It is a very open culture.

Feel free to check out Nikken, ask me questions, and join my team if this looks like the best home based business for you.

Wayne Woodworth
Network Marketing by Passion

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Glimpses of Network Marketing Truth

If you have been approached about network marketing business opportunities very much, then you have heard a lot of the so-called “lies” of network marketing.  It’s easy, it isn’t selling, the products sell themselves, and so on.

I was at an in-home meeting at my upline’s house recently to listen to the top earner in my company speak about how he got started.  I’m not a big fan of in-home meetings but I’m happy to go when there will be someone that I’d like to hear speak.  Needless to say, they were surprised to see me.

Dave has been with this network marketing company for 18 or 19 years and has been with other companies before that, so he has a lot of experience with network marketing.  He has made about 40 million dollars in that time with our company, so he’s worth listening to.  Here’s what I was able to pick out from what he said.

The first thing he did was acknowledge that we do sell product and our opportunity.  It isn’t sharing and the product doesn’t sell itself.  It’s rare that you hear traditional network marketers admit that we are salespeople.  A soft sell works better than a hard sell long term.

He sells the product by demonstrating it on people.  In out meeting last night he had a hand-full of people come to the front and used a couple of our magnetic products on them to show the benefits they offer.  He also shared stories of other times that he demonstrated the product with amazing results. As you probably already know, stories sell.  He had some really good stories about using the product on people.

The last thing that really stood out to me was that you want to pick a company that has unique products with enough of a margin so that you can make some money.  In other words you don’t want to sell products or services that your customer can pick up at a store just down the road.  With products that are  common, the margin has to be very small for them to be competitive, which means you have to sell a lot more to make money.  When you get into having to sell a lot of volume it will be very difficult to compete with an actual store.

I thought the evening was well worth my time and I was glad to get some good information.  I hope it helps you in your marketing efforts.

Wayne Woodworth
You can’t find my products at Walmart

PS.  You can find out more about network marketing lies in this free ebook.

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Building Your MLM Through Education

The best way to attract prospects to your MLM is through education.  What is it about your product or business opportunity that really stands out, and why is that important?  That is what you have to educate your prospects on.

You’ve heard before that people don’t want to buy your product.  They do want to learn everything they can about whatever issue they have and then be offered a solution.  You want to become an expert on whatever issues your customers have so that you become the go to person for answers.  You can do that by answering posts in forums and by promoting free reports or ebooks that you offer on your website.  These things all contain links back to your website and your product so that your prospects can easily find your solution once they have been properly educated.

The important thing to remember here is that you are educating your prospect with good information.  Don’t spam them.  If you fill up a forum with ads for your product you will alienate your audience and possibly get banned from the forum.  Focus on the technologies without references to specific companies.  If you keep this in mind you will be able to build up a steady stream of good leads.

Wayne Woodworth
Building a team of experts

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Prospecting on Social Networks

The social network sites like Facebook, MySpace, Twitter, and a bunch of sites that have been created on the Ning network are great places to find new prospects and leads for a home-based business.  The problem I see is that most of the prospectors are just spamming everyone they meet with their product and opportunity.

I recently joined a site and my comment space was almost immediately blasted with everyone else’s opportunity.  Barely a mention of common social niceties like “how are you today” or “welcome to the site”.

I don’t think it is entirely the fault of the spammer.  In MLM people are taught that if you encounter a person who has a pulse then they are obligated to vomit their business opportunity all over them, which is unfortunate because the end result is that most people just get chased away.

A better, and more successful way to use the social network sites is to make friends first.  Take time to find out about who they are and what they are looking for.  Not everyone you meet is going to be right for your business opportunity.  They might be a future customer or joint venture partner though, and you will only find that out by getting to know them first.

So, if you are a network marketer looking to use the social networks to build your business,  don’t mention your business opportunity in your first contact with someone.  Just welcome them, say hello, and wish them a great day.  You will have more success.

Wayne Woodworth
Find me on Facebook at http://www.facebook.com/getwealthy. Please don’t spam me.

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