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Posts Tagged Home Based Business Selling

Using Scarcity to Market a Home-Based Business

May 6

Posted by Wayne Woodworth in Network Marketing | 1 Comment

Have you ever wondered how you can use scarcity to market your home-based business without lying?

You’ve probably seen offers where, if you act this month, you can join for a special low price. You go back in a month and see the same offer. And even after six months the only thing that has changed is the deadline. You begin to see that the scarcity they are trying to create isn’t real. It seems more like a cheap marketing ploy because there really is no scarcity. You also see it with TV commercials where the first 100 people to call will receive this special price. You know that everybody gets that price.

Scarcity, when it is real, can be a very effective marketing tool.  Nobody wants to miss out on something good.  So how do you create true scarcity to market your home-based business ? One way in network marketing is to figure out how many new people you can properly support in a week. For example, I still have a full time job and 2 small children at home, so I feel that I can only help 2 or 3 new people get started in a week. To use scarcity in my marketing I can say that I only have 2 places open for people to join my team this week. If more than 2 people respond I can tell them that they can join, but they will have to wait until next week before I have time free to work with them. Now you have a waiting list, which adds to the feeling of scarcity.

That’s just one way you can use scarcity and I will write about some more soon. In the meantime, how do you create scarcity in your business?

Wayne Woodworth
Internet Network Marketer
Scarce Resource

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Your Home-Based Business Isn’t About Selling

May 5

Posted by Wayne Woodworth in Network Marketing | 2 Comments

Do you know what you’re really in business for? A home-based business isn’t about selling.

One of the reasons that network marketing businesses don’t grow very fast is because most people in network marketing don’t really know what their business is really about. Contrary to what they might think, they are not in business to sell a product. Nobody wants to buy a product.

The purpose of your business is to connect with people. Get to know your customers and find out what their concerns and needs are before you ever even mention what your product is. When your customers know that you care about them and have their best interests at heart then it is much easier to sell your product.

For example, when I got started with Nikken I didn’t try to sell anything to my parents. They travel often and stay in a nice 5th wheel camper and became concerned about the water quality at the campsites. That’s when I suggested that they try my company’s water filter. Now I’m addressing a need they have instead of just pushing a product. Waiting until my parents had a need has allowed me to sell not just one, but three, of our water filters because now my brother and my grandmother have bought units based on their experience with my parent’s unit.

It is best to be patient, get to know your customers and have a genuine interest in them. Eventually they will have a need for what you are selling.

Wayne Woodworth
Patient Network Marketer

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