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Have you ever wondered how you can use scarcity to market your home-based business without lying?
You’ve probably seen offers where, if you act this month, you can join for a special low price. You go back in a month and see the same offer. And even after six months the only thing that has changed is the deadline. You begin to see that the scarcity they are trying to create isn’t real. It seems more like a cheap marketing ploy because there really is no scarcity. You also see it with TV commercials where the first 100 people to call will receive this special price. You know that everybody gets that price.
Scarcity, when it is real, can be a very effective marketing tool. Nobody wants to miss out on something good. So how do you create true scarcity to market your home-based business ? One way in network marketing is to figure out how many new people you can properly support in a week. For example, I still have a full time job and 2 small children at home, so I feel that I can only help 2 or 3 new people get started in a week. To use scarcity in my marketing I can say that I only have 2 places open for people to join my team this week. If more than 2 people respond I can tell them that they can join, but they will have to wait until next week before I have time free to work with them. Now you have a waiting list, which adds to the feeling of scarcity.
That’s just one way you can use scarcity and I will write about some more soon. In the meantime, how do you create scarcity in your business?
Wayne Woodworth
Internet Network Marketer
Scarce Resource
