Many people think it is hard to find ideal MLM prospects. In most cases, I think it is because they don’t know what an ideal MLM prospect is.

A couple days ago I had the opportunity to talk to a coach from Sharon Wilson’s Coaching from Spirit Institute. Beth, the coach, shared something with me that really made sense. You need to take some time and really think about who your ideal prospect is. Your prospect will probably be different than mine.

Take out a piece of paper and describe your ideal prospect in every detail that you can think of.

For example, here’s my ideal prospect: He or she is somewhere between 20 and 40 years old and comfortable with the internet. They are employed, or at least trained, in some form of complementary wellness care, like a massage therapist, chiropractor, or energy healer of some sort. For them, doing what they do isn’t as much about the money as it is about helping their clients have a significant shift in their health and wellness. They are also active on the internet with a blog where they share information that they find important, or have at least considered it a couple times.

Like I said, your prospect will be different from mine.

Now that you know who your prospect is you can figure out how to market your opportunity to them. Get to know that person and how they think. Where do they hang out? What kinds of websites do they visit regularly? What magazines or newspapers do they read? What kinds of articles do they read and what do they need? You get the idea. Once you know who you are trying to attract is a lot easier to customize your message to them.

If you found this helpful, share it with your friends and followers on Twitter and Facebook. I would also like to hear your thoughts in a comment.

Wayne Woodworth

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