Understanding Network Marketing

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

People seem to have a hard time understanding network marketing.

I was poking around on Google this morning checking out different keywords for the products from my network marketing company and found a lady who was trying to liquidate her product. She said she signed up one night and the next morning realized that the business is more about recruiting than about selling and helping people.

That’s just nonsense. While recruiting is a part of network marketing, selling product is more important. Product is where the money is, so selling is your primary goal. Recruiting is about finding other interested people to help you sell product. One of the top money earners in  my company describes his business as building distribution channels to move product.

I try to get people to understand that a network marketing business is just like any other business they might start, so here is another way of understanding network marketing. Let’s say you start a new business selling something you created, the Miracle Widget, that does something absolutely amazing. You are a business of one person and you are out there talking to everyone about your product. You can only talk to so many people and change their lives with you widget when you are all by yourself, so you bring on another person to help spread the word. Now you talk reach twice as many people, selling your product to them and helping them. This feels good, so your bring on more people. Your focus is still selling your product and helping people, and now you have help.

That’s what network marketing is about. You start off as a team of one telling people about your MLM’s amazing product then bring on more interested people so that you can reach more people. You are still selling product and helping people. You are also helping the people who join your team by offering them a way to earn money too.

Some uplines will over-stress the recruiting side of network marketing, that’s true. Please remember that it is really about selling product and helping people and that recruiting is just about getting some friends to help expand your reach so that you can help more.

I hope you found this helpful. Please share your thoughts in a comment below and share this with your followers out on the social networks.

Wayne Woodworth

Related posts:

1. Network Marketing Doesn’t Make Money
2. Response to Network Marketing Scams
3. Do You Really Know Your Network Marketing Prospect?
4. How to Make Money with Internet Network Marketing
5. Network Marketing Intent