Tip for Network Marketing Entrepreneurs

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I have a big tip today for network marketing entrepreneurs who are working with companies that offer wellness-related products. Don’t make medical claims.

I am a massage therapist and have been working with a wellness network marketing company for several years. While I was in massage school my instructors very strongly cautioned us against making medical claims. We cannot diagnose conditions, treat conditions, cure conditions, or prescribe something for conditions. Those activities are all reserved for doctors by law. In other words, if we are caught diagnosing, treating, curing, or prescribing then we will be shut down.

The network marketing company I am with takes it one step further. We aren’t allowed to even mention a condition by name. They reluctantly let us to use the work “pain” because it is such a common word. They prefer us to use “discomfort”. I’ve heard of one doctor who is a distributor with this company who uses the word ” owie”. In case you are wondering, the Urban Dictionary defines “owie” as “a word commonly used by small children or infants to describe a wound”. I guess that needs to be updated to “a word commonly used by small children or infants or Nikken distributor doctors to describe a wound”.

Even doctors are careful to avoid medically reserved words when not acting as a doctor.

So, be careful of making medical claims when talking to your customers and prospects about your network marketing company’s wellness products.

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Wayne Woodworth

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