I have been to a few network marketing events lately and I am just amazed at some of the lies, deceptions, and bad ideas that still get passed around. I guess you can’t really blame people for them because they’ve probably been around as long as network marketing. I thought I would mention a few of them.
The first one I fell for originally: “it isn’t selling, it’s sharing“. The bottom line is that if you have a financial stake in the sale of the product, it is selling. You can feel very passionate about your product and feel that you have to tell everyone about it, and I hope you do feel that passion. If you can channel that passion into finding the right prospects and convincing them to hand over their money for your product, then you will succeed. That last bit about handing over their money for the product makes it selling.
Another closely related one is that the product will sell itself. I have set up a booth at several events and not once has any of my products ever sold itself to anybody. My company’s products are different than the normal fare so a lot of time people get curious and come over to see. Once they are in, the product just sits there. I have to get involved to find out what the prospect might be interested in, maybe demo the product, then close the deal. Selling involves building a relationship between two people. Ultimately they don’t care about the product.
That last thing I want to mention is the idea of building a list of friends and family to hit up about your opportunity. Has this ever worked for anybody? I did this when I started and those friends don’t take my calls anymore or call me back. If you have a friend that is looking for a business opportunity then by all means, go tell them about what you found. In most cases though, your friends are quite content slaving at their current job and barely getting by on their small paycheck. That might change once you’ve made it big, but probably not. Focus on finding people who have experience with network marketing and are looking for a new opportunity. You can also look at business people who may be looking into expanding into something else. Stick with people who already have a business mindset. They are your best bet.
If you are interested in learning more about the lies that sponsors feed to new recruits then check out this FREE EBOOK I found.
Wayne Woodworth
Let’s skip the lies and build a real business
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#1 by sandra on June 9, 2009 - 9:53 am
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You are so right! Learn all you can! Arm yourself with information.