Do you know what you’re really in business for? A home-based business isn’t about selling.

One of the reasons that network marketing businesses don’t grow very fast is because most people in network marketing don’t really know what their business is really about. Contrary to what they might think, they are not in business to sell a product. Nobody wants to buy a product.

The purpose of your business is to connect with people. Get to know your customers and find out what their concerns and needs are before you ever even mention what your product is. When your customers know that you care about them and have their best interests at heart then it is much easier to sell your product.

For example, when I got started with Nikken I didn’t try to sell anything to my parents. They travel often and stay in a nice 5th wheel camper and became concerned about the water quality at the campsites. That’s when I suggested that they try my company’s water filter. Now I’m addressing a need they have instead of just pushing a product. Waiting until my parents had a need has allowed me to sell not just one, but three, of our water filters because now my brother and my grandmother have bought units based on their experience with my parent’s unit.

It is best to be patient, get to know your customers and have a genuine interest in them. Eventually they will have a need for what you are selling.

Wayne Woodworth
Patient Network Marketer

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